# Social Media Content Audit Template

Use this worksheet once a month, or after a launch, to decide what to keep,
fix, repurpose, retire, and test next.

## 1. Audit window

- Date range:
- Platforms reviewed:
- Main business goal:
- Content volume reviewed:
- Owner:

## 2. Post inventory

| Post | Platform | Goal | Format | Published date | Useful signal | Weak signal | Audience language | Decision |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Example: tutorial carousel | Instagram | Education | Carousel | 2026-07-01 | 41 saves, 8 replies | CTA below fold | "Can you show the setup?" | Fix and repost |
|  |  |  |  |  |  |  |  |  |
|  |  |  |  |  |  |  |  |  |

## 3. Decision tags

Use one decision per post.

- Keep: the post worked and should stay in the content system.
- Fix: the idea was strong but the hook, structure, CTA, or timing was weak.
- Repurpose: the post should become another format or platform variant.
- Retire: the format or topic pulled the wrong audience or created no useful signal.
- Test again: the signal is promising but needs one controlled experiment.

## 4. Pattern notes

- Topics worth repeating:
- Hooks worth reusing:
- CTAs that created intent:
- Formats that created shallow reach:
- Questions people asked more than once:
- Objections to address next month:

## 5. Next calendar changes

| Change | Owner | Due date | Success signal |
| --- | --- | --- | --- |
| Repeat one winning format with a new angle |  |  |  |
| Rewrite one weak CTA |  |  |  |
| Repurpose one high-signal post |  |  |  |
| Retire one low-value format |  |  |  |
| Schedule one controlled experiment |  |  |  |

## 6. Repping.AI workflow

- Turn keep decisions into reusable post templates.
- Turn fix decisions into rewritten captions or hooks.
- Turn repurpose decisions into platform-specific drafts.
- Turn test-again decisions into scheduled experiments with a success signal.