# Weekly Social Media Analytics Review Template

Use this once per week before building next week's content calendar.

## 1. Decision First

- What should we repeat next week?
- What should we fix next week?
- What should we stop posting for now?
- What is the one experiment we will run?

## 2. Group Posts By Goal

| Goal | Posts reviewed | Best signal | Decision |
| --- | --- | --- | --- |
| Awareness |  | Reach, shares, profile visits |  |
| Education |  | Saves, watch time, useful comments |  |
| Trust |  | Replies, DMs, story responses |  |
| Conversion |  | Clicks, signups, bookings, sales |  |

## 3. Read The Audience Language

Copy 3-5 real phrases from comments, replies, or DMs.

- Phrase 1:
- Phrase 2:
- Phrase 3:
- Phrase 4:
- Phrase 5:

## 4. Turn The Review Into A Calendar

| Slot | Action | Post idea | Owner | Status |
| --- | --- | --- | --- | --- |
| Monday | Repeat a winner |  |  |  |
| Wednesday | Expand a useful topic |  |  |  |
| Friday | Fix a weak CTA |  |  |  |
| Experiment | Test one new format |  |  |  |

## 5. Notes For Next Review

- What surprised us?
- Which metric looked good but did not help the business?
- Which small post created high-quality conversations?
- What should Repping.AI schedule or track next?